Discover the perfect balance of brightening, hydration, and oil control with Plum 10% Niacinamide Serum with Rice Water. This gentle yet powerful face serum is designed for acne-prone, combination, oily, and sensitive skin, working from the first use to deliver visible results.
Formulated with 10% Niacinamide, Licorice Extract, Rice Ferment Extracts, and Olive-Derived Squalane, this serum:
Reduces dark spots, blemishes & dullness
Refines skin texture & evens out tone
Controls excess oil while keeping skin hydrated
Strengthens the skin barrier for long-term clarity
The lightweight, milky texture absorbs quickly without stickiness, while the mess-free pump ensures easy application without wastage. Free from added fragrance, this vegan and cruelty-free serum is safe for daily use on all skin types.
Key Benefits
Brightens & evens out skin tone from the first use
Fades blemishes & post-acne marks
Balances oil & prevents breakouts
Provides 2x hydration with Rice Water & Squalane
Smooths rough texture & strengthens skin barrier
Gentle, fragrance-free & suitable for sensitive skin
How to Use
Cleanse your face thoroughly.
Take 2–3 pumps of serum.
Apply evenly on face & neck.
Follow with moisturizer & sunscreen (AM routine).
Use daily for best results.
Key Features
10% Niacinamide + Rice Water + Licorice + Squalane
Lightweight, quick-absorbing formula
Vegan & fragrance-free
Mess-free pump design
Works for both beginners & skincare pros
Suitable for men & women
Specifications
| Attribute | Details |
|---|---|
| Brand | Plum |
| Item Form | Serum (Pump Bottle) |
| Skin Type | All (Oily, Combination, Dry, Acne-Prone, Sensitive) |
| Active Ingredients | 10% Niacinamide, Licorice, Rice Ferment Extracts, Squalane |
| Item Volume | 10 ml |
| Material Features | Vegan, Cruelty-Free, Fragrance-Free |
| Recommended Uses | Brightening, Anti-Acne, Oil Control, Hydration, Skin Barrier Repair |
| Skin Concerns | Acne, Blemishes, Oiliness, Dullness, Uneven Texture |














































































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